Business, management and accountancy
Business research has an advantage most other fields do not: the data already exists as a by-product of operating. Sales records, inventory movements, customer transactions and payment histories are all recorded because the business needs them, which means you are not starting from scratch.
The constraint is access. A cooperating business has to be willing to share real records, usually under a confidentiality arrangement. Secure that before you commit to the topic.
- Customer churn prediction
- Predict which customers stop buying, from transaction history and demographics. Needs at least a year of customer-level records with a definable lapse point. Panels will ask how you defined churn — have a defensible answer.
- Demand forecasting for inventory
- Forecast product demand from historical sales, seasonality and promotions. Needs two or more years of dated sales records. Must be split chronologically, never randomly.
- Credit or payment risk scoring
- Predict late payment from customer and transaction attributes, useful for cooperatives and lending institutions. Needs records with known outcomes. Expect ethics questions about fairness across borrower groups, and prepare for them.
- Employee attrition modeling
- Predict resignations from HR records. Needs several years of employee data including leavers. Anonymization is mandatory and the ethics clearance is real work.
